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It’s turkey day! Do you know what you need to have for a harvest Thanksgiving dinner? If not, Butterball has developed an amazing interactive website with tips and ideas in how to create a turkey celebration, with videos and a telephone helpline for last-minute kitchen emergencies. Martha Stewart hosted an annual “Thanksgiving hot line,” a live episode of her TV show in which she invites fans to send in their last-minute questions about Thanksgiving foods via Facebook and Twitter. Also, you can add your questions or tune in live via Skype the Food Network’s Thanksgiving Live! show to get tips, solutions and recipes for cooking the best meals.

The integration of social media on Thanksgiving is quite seamless and impressive, keeping in mind that not long ago, audience interactions were usually limited to book recipes, calls to relatives and extensive cooking shows.

For those that just want to snuggle in the couch and watch the 85th year Macy’s Thanksgiving Day Parade is getting a technology update by an official mobile app. The Parade app will be available on both iOS and Android for today event, and feature a route map, NYC tips, a wifi hotspot finder and a way to track specific participants in the parade.

Obviously, most of us will be gobbling down some turkey, but what else are we eating? Or at least, what are we talking about eating? Meltwater Buzz has gathered some interesting data on the number of social mentions of some of our favorite accompaniments on Thanksgiving and visually arranged them for your viewing pleasure. Who would have thought wine beat out potatoes, and that pie would take the cake?!… After the turkey, of course.

Note: This infographic was originally posted on the Meltwater Group blog.

Alirio Pirela is Founder of Pirela Creative Solutions, Creative, Love Analytics, Blogger, Designer, Art Director and Content Marketing Strategist working as a Community Manager for several small businesses, providing tools and advice for social pros and business owners. @aliriop

Post filed under Advertising, Marketing, Metrics, social media, Thanksgiving and tagged Holiday, social media, Thanksgiving.